SmileCon 2024
October 17-19, 2024
New Orleans, Ernest N. Morial Convention Center
AADA's Featured Program
Friday, October 18, 2024
8:00AM - 9:30AM
Hilton Riverside Hotel, New Orleans
Room: Marlborough A
Cassie Alsfeld, Behind the Scenes of a Political Campaign: Marketing, Fundraising and Connecting with the Voter
Dr. Steven Brown, Chair Elect of ADPAC, ADPAC Update
Register for AADA's Advocacy Breakfast Here
Speaker Bios:
Mary Caswell “Cassie” Alsfeld is an award-winning copywriter, digital marketing strategist, and online fundraising specialist. She founded Shoreline Strategies LLC—a digital marketing, messaging, and fundraising firm—in 2015 after spending over a decade working in politics at all levels. Cassie has worked with leading presidential, senate, gubernatorial, and congressional campaigns; high-profile non-profit and advocacy organizations; and start-ups venturing into new markets. Cassie was the first digital copywriter and one of the first digital hires in a presidential campaign. She crafted the public voice and messaging for some of the nation’s top leaders, built the largest email marketing lists for these national organizations and campaigns in history, setting fundraising records. Cassie also served as a speechwriter for presidential campaigns and local Louisiana politicians. She has been a lobbyist/consultant at Carmen Group, where she helped get major developments, such as the Wharf DC, built. Recently, Cassie was honored by the American Association of Political Consultants (AAPC) with the 40 Under 40 Award, an honor given to the top 40 political leaders in the country under 40. And in 2021, she won an AAPC Pollie Award, considered the “Oscars of politics,” for an advocacy campaign she led.
Dr. Steven Brown is a native Rhode Islander, born and raised in Warwick, Rhode Island. After graduation from Providence College in 1987 and Tufts University School of Dental Medicine in 1991, Dr. Brown entered active duty in the United States Army as a general dentist and served with the First Cavalry Division from 1992 to 1994. Dr. Brown deployed to Kuwait in 1992. In 1995, Dr. Brown was selected by the Army for advanced training in Oral and Maxillofacial Surgery. Dr. Brown trained at the University of Texas in Houston. In 1999, Dr. Brown served as an Oral and Maxillofacial Surgeon at Fort Stewart in Georgia where he later became Chief of Service at Winn Army Community Hospital. In 2003, Dr. Brown entered private practice with University Oral and Maxillofacial Surgical Associates in Rhode Island. Dr. Brown currently serves as Chief of Dentistry and Oral and Maxillofacial Surgery at Hasbro Children’s Hospital and Rhode Island Hospital in Providence, Rhode Island. He is an Associate Professor of Surgery (Oral and Maxillofacial Surgery) at the Warren Alpert Medical School of Brown University. Dr. Brown is a Past President of the Rhode Island Dental Association and the Immediate Past Long-Term Delegate of the Rhode Island Dental Association. He currently serves as the Chair-Elect of the American Dental Political Action Committee and serves on several committees of the American Association of Oral and Maxillofacial Surgeons. Dr. Brown is a Fellow of the American Board of Oral and Maxillofacial Surgery, The American College of Dentists, The International College of Dentists and The Pierre Fauchard Academy. His military awards include the Meritorious Service Medal with Oak Leaf Cluster, the Army Commendation Medal, and the Army Achievement medal with two Oak Leaf Clusters. He holds the Southwest Asia Service Medal with Battle Star, the Liberation of Kuwait Medal, and the Expert Field Medical Badge.
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